Communication Design Syllabus, Admission, Eligibility, Scope

Communication Design is a component of design that uses visuals that strategically convey a message or express information. Communication Designers take an approach to engage their viewers and communicate the data and knowledge in the message clearly, majorly through print or electronic media. Those who complete a Communication Design course usually work in branding, advertising or web/app designing.

Communication Design is a process that incorporates designing with information development and is aspired to communicate with people through print, electronic or presentations. Communication Design course has been an interest for many people since it inspires, motivates, and creates desires in making a favourable impact on the minds of the masses. Whether building a brand or moving sales, it can play a huge part in promoting a message and moulding a buyer's behaviour. It interests market research, creativity, and technical skills like typography, colour theory, page layout, etc.

Communication Design helps to make visual hierarchies. From the early school of graphic design and art, this discipline has drawn many students, leading to the growth in the school of thought and how it can play a critical role in the human communication process. In this competitive world, print media, photography, film making, game design, animation, analysis, exchange design, digital media, etc., have provided Communication Design with a professional touch. This emerging component of the study has led to viable findings of innovative design and applies them for a change in this society.

To offer a broad range of 8-9 job opportunities in the field of Visual Communication.
To better organise and visually organise information by using basic visual communication principles in layout and typography to produce visual representations.
Participate in professional design practice and management with confidence in a collaborative work environment.
To Utilize relevant applications of tools and technology in the creation, reproduction, and distribution of visual messages.
To gain professional experience and knowledge in Corporate and advertising design
To provide students with a basic understanding of major communication professions like as advertising, copywriting, animation, publishing, cinematography, and interaction design (UI/UX), and many others.

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Sketching

Introduction to Drawing
The tools artists use to draw
Value & Shading
Textures and How to Create Them
Drawing a Still Life

Letter Design

Alphabet & letter-forms-Evolution
Type Family Type
Anatomy & Principal
Stroke angle, weight & contrast
Type Design

Typography

Basic of Typography
History of Typography- the layout & composition techniques
Form & Functions of Typography
Letter Spacing in Typography
Practicing Hand Lettering

Presentation Techniques

Introduction to Communication
Verbal & Non-Verbal Communication & 3 Ps
Presentation Techniques
Space Dynamics
Writing Skills Ms.Office (Words & Powerpoint)

Graphic Software Study-I (Photoshop)

Introduction to PS
Working with Images & Tools
Layer, Resizing & Cropping Images
Painting, Retouching, Color Correction, Special Effects
Exporting Work

Graphic Software Study-II (Illustrator)

Introduction to Adobe Illustrator
Working With Documents
Working with Tools
Isometric Illustration in Illustrator
Workspace

Graphic Software Study-III (Corel Draw)

Basics of Corel Draw
Coral Draw Tools
Drawing
Bitmap and Vector Effects
Printing Files

Graphic Software Study-IV (In-Design)

Basics of In-Design
In-Design Tools
Drawing
Clickable PDF
Publication Files

Basics of Graphic Design

Elements of Graphic Design
Principles of Graphic Design
Moodboard magic
Design to communicate
Color combos

Color Psychology

Addictive & Subtracting
Color Interaction of Color & Relativity
Color in Art & Design Psychological
Perception of Color
Color Reacts (Psychological)

Design Process & Research Methodology

Examine Design Thinking concepts and principles
Practice the methods, processes, and tools of Design Thinking
Apply the Design Thinking approach and model to real world situations
Analyze the role of primary and secondary research in the discovery stage of Design Thinking
Gestalt Perception

Publication Design

Basic of Publication Design
Zine Design
Magazine Design
Basics of Tri-Fold
Brochure Newspapers

Visual Ergonomics

Introducing Ergonomics
Discipline approach: Ergonomics/ Human factors
Behaviour and perception
Ergonomic design process
Visual Issues

Infographics

Plan and layout an infographic
Make a chart
Make a map
Make an infographic
Circulation Methods

Visual Merchandising

Introduction to Visual Merchandising
The Merchandise Mix
Store Management in Merchandising
Store Design and Display
The Present and Future of Visual Merchandising

Packaging

Fundamentals of Package Design
Packaging Product
Types of Packaging
Packaging Substrates
Package Design, Layout and Production

Signage Design

Marketing & Branding Strategy
Brand Equity
Branding and Ethics
Internet and Social Media Branding
Graphic design in branding

Script Writing

The Craft and Technique of Scriptwriting
Process and Creativity in Scriptwriting
Radio Drama
Options – Continuing Series, Comedy or Horror / Fantasy
Project

Storyboarding & Cinematography

Brief introduction
Scene Matching Using Camera Positions
Short Story into a Storyboard
Camera Angles
Final Project

Principal & Type of Animation

Timing and Spacing & Squash and Stretch
Anticipation & Ease In and Ease Out
Follow Through and Overlapping Action & Arcs
Exaggeration, Solid Drawing, Appeal & Straight Ahead Action and Pose to Pose
Secondary Action and Staging

Character Design

Creating Volume and a Solid Foundation
Finding the Character Through Gesture
Design and the Language of Shapes
Balance in Design
Tonal Focus

All interested students looking for admission to the 4 years Bachelor of Design programme in (Industrial design/Fashion design/Communication design) must fill in the online application form and upload their portfolio (max size 20MB, in pdf format). Applicants must register on our website with a fee of Rs. 2000.

Kindly follow the steps given below for application of admission:

Step 1. Fill below mentioned online application form.

Step 2. Upload your passport size photograph (max. size 2MB).

Step 3. Upload your portfolio in pdf format (max. size 20 MB)

Step 4. Complete the payment requirements.

Apply Now

On successful completion of the process, an email intimation will be sent to your email id.

Please note keeping in view the ongoing pandemic of COVID 19, and the panel members will review all the submitted portfolios. Personal interviews will be conducted online or offline, depending on the prevailing situation.

For any further queries, please contact +91 7622007501 / +91 8511132234 or email ids@indusuni.ac.in.

Eligibility Criteria