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Communication Design Syllabus

Communication Design

Communication Design

Communication Design is a component of design that uses visuals that strategically convey a message or express information. Communication Designers take an approach to engage their viewers and communicate the data and knowledge in the message clearly, majorly through print or electronic media. Those who complete a Communication Design course usually work in branding, advertising or web/app designing.

Communication Design is a process that incorporates designing with information development and is aspired to communicate with people through print, electronic or presentations. Communication Design course has been an interest for many people since it inspires, motivates, and creates desires in making a favourable impact on the minds of the masses. Whether building a brand or moving sales, it can play a huge part in promoting a message and moulding a buyer's behaviour. It interests market research, creativity, and technical skills like typography, colour theory, page layout, etc.

Communication Design helps to make visual hierarchies. From the early school of graphic design and art, this discipline has drawn many students, leading to the growth in the school of thought and how it can play a critical role in the human communication process. In this competitive world, print media, photography, film making, game design, animation, analysis, exchange design, digital media, etc., have provided Communication Design with a professional touch. This emerging component of the study has led to viable findings of innovative design and applies them for a change in this society.

  • To offer a broad range of 8-9 job opportunities in the field of Visual Communication.
  • To better organise and visually organise information by using basic visual communication principles in layout and typography to produce visual representations.
  • Participate in professional design practice and management with confidence in a collaborative work environment.
  • To Utilize relevant applications of tools and technology in the creation, reproduction, and distribution of visual messages.
  • To gain professional experience and knowledge in Corporate and advertising design
  • To provide students with a basic understanding of major communication professions like as advertising, copywriting, animation, publishing, cinematography, and interaction design (UI/UX), and many others.

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Sketching

  • Introduction to Drawing 
  • The tools artists use to draw 
  • Value & Shading 
  • Textures and How to Create Them 
  • Drawing a Still Life

Letter Design

  • Alphabet & letter-forms-Evolution 
  • Type Family Type 
  • Anatomy & Principal 
  • Stroke angle, weight & contrast 
  • Type Design

Typography

  • Basic of Typography 
  • History of Typography- the layout & composition techniques 
  • Form & Functions of Typography 
  • Letter Spacing in Typography 
  • Practicing Hand Lettering

Presentation Techniques

  • Introduction to Communication 
  • Verbal & Non-Verbal Communication & 3 Ps 
  • Presentation Techniques 
  • Space Dynamics 
  • Writing Skills Ms.Office (Words & Powerpoint)

Graphic Software Study-I (Photoshop)

  • Introduction to PS 
  • Working with Images & Tools 
  • Layer, Resizing & Cropping Images 
  • Painting, Retouching, Color Correction, Special Effects 
  • Exporting Work

Graphic Software Study-II (Illustrator)

  • Introduction to Adobe Illustrator 
  • Working With Documents 
  • Working with Tools 
  • Isometric Illustration in Illustrator 
  • Workspace

Graphic Software Study-III (Corel Draw)

  • Basics of Corel Draw 
  • Coral Draw Tools 
  • Drawing 
  • Bitmap and Vector Effects 
  • Printing Files

Graphic Software Study-IV (In-Design)

  • Basics of In-Design 
  • In-Design Tools 
  • Drawing 
  • Clickable PDF 
  • Publication Files

Basics of Graphic Design

  • Elements of Graphic Design 
  • Principles of Graphic Design 
  • Moodboard magic 
  • Design to communicate 
  • Color combos

Color Psychology

  • Addictive & Subtracting 
  • Color Interaction of Color & Relativity 
  • Color in Art & Design Psychological 
  • Perception of Color 
  • Color Reacts (Psychological)

Design Process & Research Methodology

  • Examine Design Thinking concepts and principles
  • Practice the methods, processes, and tools of Design Thinking 
  • Apply the Design Thinking approach and model to real world situations 
  • Analyze the role of primary and secondary research in the discovery stage of Design Thinking
  • Gestalt Perception

Publication Design

  • Basic of Publication Design 
  • Zine Design 
  • Magazine Design 
  • Basics of Tri-Fold 
  • Brochure Newspapers

Visual Ergonomics

  • Introducing Ergonomics 
  • Discipline approach: Ergonomics/ Human factors 
  • Behaviour and perception 
  • Ergonomic design process 
  • Visual Issues

Infographics

  • Plan and layout an infographic 
  • Make a chart 
  • Make a map 
  • Make an infographic 
  • Circulation Methods

Visual Merchandising

  • Introduction to Visual Merchandising 
  • The Merchandise Mix 
  • Store Management in Merchandising 
  • Store Design and Display 
  • The Present and Future of Visual Merchandising

Packaging

  • Fundamentals of Package Design 
  • Packaging Product 
  • Types of Packaging 
  • Packaging Substrates 
  • Package Design, Layout and Production

 Signage Design

  • Marketing & Branding Strategy 
  • Brand Equity 
  • Branding and Ethics 
  • Internet and Social Media Branding 
  • Graphic design in branding

Script Writing

  • The Craft and Technique of Scriptwriting 
  • Process and Creativity in Scriptwriting
  • Radio Drama 
  • Options – Continuing Series, Comedy or Horror / Fantasy
  • Project

Storyboarding & Cinematography

  • Brief introduction 
  • Scene Matching Using Camera Positions 
  • Short Story into a Storyboard 
  • Camera Angles 
  • Final Project

Principal & Type of Animation

  • Timing and Spacing & Squash and Stretch 
  • Anticipation & Ease In and Ease Out
  • Follow Through and Overlapping Action & Arcs 
  • Exaggeration, Solid Drawing, Appeal & Straight Ahead Action and Pose to Pose 
  • Secondary Action and Staging

Character Design

  • Creating Volume and a Solid Foundation 
  • Finding the Character Through Gesture 
  • Design and the Language of Shapes 
  • Balance in Design 
  • Tonal Focus

All interested students looking for admission to the 4 years Bachelor of Design programme in (Industrial design/Fashion design/Communication design) must fill in the online application form and upload their portfolio (max size 20MB, in pdf format). Applicants must register on our website with a fee of Rs. 2000.

Kindly follow the steps given below for application of admission:

Step 1. Fill below mentioned online application form.

Step 2. Upload your passport size photograph (max. size 2MB).

Step 3. Upload your portfolio in pdf format (max. size 20 MB)

Step 4. Complete the payment requirements.

Apply Now

On successful completion of the process, an email intimation will be sent to your email id.

Please note keeping in view the ongoing pandemic of COVID 19, and the panel members will review all the submitted portfolios. Personal interviews will be conducted online or offline, depending on the prevailing situation.

For any further queries, please contact +91 7622007501 / +91 8511132234 or email ids@indusuni.ac.in.

Eligibility Criteria

  • Passing class 10+2 from a recognized board
  • Achieving at least 55% marks in class 10+2

Fee Structure
Rs. 2,61,000 per annum

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