Publications

1. A study on Consumer’s Preference towards In-store and Non-store Apparel Shopping
2. Shrinkage Testimators of Exponential scale Parameter Using General Entropy Loss Function.•
3. On Shrinkage Factors in Exponential life model using Linex loss function.
4. Double Stage Testimators for the Variance of a Normal Distribution using Asymmetric Loss Function.
5. Some Improved Shrinkage Testimators for Variance of Normal Distribution under Asymmetric Loss Function.
6. Pre Test Double Stage Shrinkage Testimators for Variance of Normal Distribution under General Entropy Loss Function.
7. Double Stage Shrunken Testimators of the Scale Parameter of an Exponential Distribution under General Entropy Loss Function.
8. E-Service Quality and moderating role of e- satisfaction and e-trust.
9. A study on Emotional Competence of Sales People in Organized Retail.
10. In-depth study of Emotional Competence Proficiency of Employees during Selling Encounters in Organized Retail.
11. Shrinkage testimators of scale parameter for exponential model under asymmetric loss function.